From Chaos to Cohesion
Revolutionizing Fabric Curation for Wedding Event Organizers.
Client
Aṣọrèé
Scope
Research, branding, UI Design
Timeline
February 2024
Role
UI/UX Designer
Context
For traditional weddings in Nigeria, couples typically choose the fabric and may even suggest styles for intended guests. An "asoebi (Family Clothing) coordinator" handles logistics like fabric curation and distribution. This person/s is typically the couple or a friend/family of the couple.
The Prroblem
This process of handling and ensuring everyone pays for and gets their “Asoebi” on time can be uncoordinated, hectic, and imperfect.
The lack of clarity and organization frequently causes unnecessary stress and anxiety for the couple/asoebi coordinator. This can negatively impact the expectations and excitement of the occasion.
Solution
Fabric Curation
I combined interactive product imagery with a clear CTA to effectively increase the chances of visitors converting into paying customers.
“Picture perfect” shopping 🛍️
See it all
The grid format efficiently utilizes the available screen space, showcasing a maximum number of products at once.
With minimal text on the products themselves, the focus is on the visuals, allowing the images to grab the user's attention and entice them to engage with the product.
Know where you’re at
I included a progress indicator right from the very moment organisers begin curating fabrics for their events. This helps to show customers where they are in the process. This transparency relieves anxiety about how much longer it will take to complete the purchase (because it indeed is one hell of a process).
Filters
Included custom filters to help users narrow down product selections based on specific criteria like color, size, price range, or brand. This will save them time and frustration by focusing on products that meet their needs.
Capturing necessary details 🔍
Allowing users to add images, descriptions, details, and theming for their wedding creates a more vibrant and informative experience for everyone involved. It benefits both event organizers and guests in a few key ways:
For event organisers
Theming options allow event organizers to personalize their events, making them more memorable and visually appealing. This can lead to increased excitement and interest among attendees. Furthermore, Clear descriptions with all the essential details (date, time, location, schedule, etc.) reduce the need for follow-up questions. This saves time for both event organizers and attendees.
For guests
Images and descriptions create a richer experience for potential attendees. It allows them to visualize the event, find relevant details easily, and get excited about attending.
Previews and sharing 🔍
A live preview to allow event organizers to see how their choices for items, descriptions, and theming translate to the attendee-facing view. This empowers them to make informed decisions and ensure a visually appealing and informative event page.
Offering immediate link visibility and easy sharing functionality creates a streamlined experience for event creators. They can promote their event quickly and efficiently.
Offering immediate link visibility and easy sharing functionality creates a streamlined experience for event creators. They can promote their event quickly and efficiently.
Aṣọrèé’s Event Management Dashboard
Centralized control! 🎛️
Save time
A centralized dashboard to streamline event management tasks, freeing up valuable time for organizers to focus on other aspects of the event.
Reduce errors
Manual data entry is minimized, reducing the risk of errors and inconsistencies in financial tracking.
Improve communication
Real-time data facilitates better communication with vendors, sponsors, and staff regarding finances and logistics.
Guest onboarding and shopping
Shop smart, not hard 🛒💨
Shop in your category
Categorization by guest type (groomsmen, bridesmaids, guests) saves guests time searching for irrelevant fabrics. They can focus on the selection meant specifically for them.
Seamless checkout
Easy addition to the cart and checkout process with minimal information required minimizes clicks and simplifies the purchase.
Summary
User x Client Feedback & Satisfaction
Our iterative testing process, with several rounds of internal testing, ensured a user-friendly design with minimal usability issues.
I spent time refining the experience for less common scenarios (edge cases). By prioritizing these optimizations, we delivered a product that caters to the needs of the majority, while addressing the specific needs of a smaller user group.
Takeaways
Look beyond direct competitors: Unexpected insights can come from analyzing solutions in seemingly unrelated fields.
Early Integration of Cross-Functional Teams: Cross-functional partners should be involved from the start. Streamlined development with research and technical alignment from the get-go saves time and resources.