The Challenge: A Beautiful Vision, A Messy Reality
The Pain Points: What Wasn’t Working?
Through research and stakeholder interviews, three major challenges emerged:
Disorganized Guest Coordination - No structured way to manage fabric selection and payments, leading to repeated follow-ups.
Poor Transparency & Communication - Guests had little visibility into the event details or outfit selection progress, causing confusion.
Inefficient Shopping & Checkout Experience - Sifting through multiple fabric options was tedious, and the checkout flow was clunky, deterring purchases.
The solution needed to be intuitive, structured, and stress-free—so event organizers could focus on creating magical moments rather than fixing logistical messes.
See it all
A grid-based format showcasing multiple fabric options at a glance, reducing browsing fatigue.
Minimal text on product images to keep the focus on visuals, increasing engagement and conversions.
Know where you’re at
A progress indicator guiding organizers from fabric selection to finalization, setting clear expectations and reducing anxiety.
Smart Filtering
Custom filters (color, size, price, brand) to refine product selection and save time.
Allowing users to add images, descriptions, details, and theming for their wedding creates a more vibrant and informative experience for everyone involved. It benefits both event organizers and guests in a few key ways:
For event organisers
For event organizers: Theming options for personalization, making events more visually cohesive.
For guests
For guests: Rich visuals & clear event descriptions (date, time, location, dress code) to reduce confusion and follow-up questions.
A live preview feature so organizers can see how their event page will look before publishing.
One-click sharing for seamless event promotion.
Offering immediate link visibility and easy sharing functionality creates a streamlined experience for event creators. They can promote their event quickly and efficiently.
Save time
A dashboard streamlining event logistics so organizers can focus on guest experience.
Reduce errors
Automation minimizes manual data entry, reducing financial tracking inconsistencies.
Improve communication
Real-time data ensures better coordination with vendors and event staff.
Shop in your category
Categorization by guest type (groomsmen, bridesmaids, guests) saves guests time searching for irrelevant fabrics. They can focus on the selection meant specifically for them.
Seamless checkout
Easy addition to the cart and checkout process with minimal information required minimizes clicks and simplifies the purchase.
User x Client Feedback & Satisfaction
Takeaways
Let's make it official already!